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If I wanted an easy bet, I'd say that none of you has become a photographer because you had an entrepreneurial spirit. You start with a passion – photography – and you find yourself running a company... but how do you do it?

Digital photography has opened the doors to many aspiring photographers and allowed them to to follow their passion, but at the same time creating a series of issues that just didn't exist back in the days of film. 
OTB is the only course specific to the photography industry, especially to portrait and wedding photography, endorsed by some of the most important professional photographers' associations. 

In the past few years, marketing courses for photographers have sprouted from every nook and cranny, but there's no other program that will address ALL aspects of our work, perfectly targeted to your business. And there's definitely no other program that gives you the option to walk with you while you put everything into practice, with constant support from me and other professionals like you. The strength and power of this community will surprise you! 

OTB 2021 FULL VISION

It's the ultimate business course for photographers. From branding to marketing to building every aspect of a high level photography business.
​8 months working closely with me in a facebook group, or a simple modules option – both guaranteed to change your business forever. Starting in October 2020.

Want to work with me for 8 months?

 Businesses don't grow by themselves.  It takes time and dedication, that awesome combination of blood sweat and tears that we're all familiar with. But it doesn't have to be so hard, and you don't have to re-invent the wheel all by yourself.
Businesses grow when you invest in them, when you invest in yourself, and you take that famous daring bold and brave step that brings you into the next level.
​This course is the bold step. It will open up possibilities you have never imagined before, to take your business to the next level. If you look at the testimonials from the OTB workshops and think those were accomplished after just two days... how much more will you do if we work together for 8 months? 
If you know me just a little bit, you know that I value connection above almost everything else, and  I love working personally with photographers. So I had to come up with something different, and I wanted something extremely effective – if you know me a little more, you know that is the second most important thing. 

Who is this for?

Whether newbie or seasoned professional, there comes a time when you hit a plateau and can't move forward to the next level. 
It could be a difficulty in finding the right pricing, or managing workflows, and identifying what to do to be more efficient and waste less time. Often, changes have to happen inside of us first, and we don't know how to do that. Or maybe you're just starting out, and want to hit it right out the gate!

Many photographers are super talented, but can't get clients or a decent revenue and don't know why. And even with workshops, online courses and facebook groups... overabundance of information creates more confusion, everyone does something different but it's hard to understand what wll work for you and what won't.
Having a guide and a system can save you years of headaches, hard work and failures. It's not necessary to re-invent the wheel!

OTB is completely adaptable to your workflow: you take what you need, when you need it, and integrate it in your business. It's simple, super detailed, well organised, and full of techniques and strategies that you can put into practice from day one. 

This is what we're going to do
Branding
What it is, how to build a strong brand, and why it's the first and most important foundation for your business. Marketing doesn't work if this is not right!

Clients
How to build relationships that allow us to work better, earn more, and send them home super happy. 

Prices
Establish the value of what you do and decide your position in the market in order to create a sustainable business. 

Products
How choosing what you offer is an integral part of your brand and will greatly impact your bank account. 

Mindset
What floats around in your head, how you see things, how you reason things out. It's more powerful that you think. And by far the most important work. 
Marketing
Simple and organic ways to find the right clients and book sessions all year long, without spending money in ads and campaigns. 

Why "Sales" is not a dirty word
How to be confident and at ease when we talk about money (which is also not a dirt word!) 

Overcoming Stress
How to breathe and enjoy yourself instead of feeling overwhelmed by all there is to do... anyone resonate with this?

Facing Self-sabotage
The hiccups and blocks we all face on the way to success. How to recognise them, deal with them, and learn how to turn your weaknesses into your strong points. 

​Workflows
Finding good systems will make a difference. And a few of these can become games... if we don't play, where's the fun at work?

How does it work

There are two ways to join OTB, and let me say right from the start that both are effective and will bring results, but it all depends on how you like to work. 

The OTB2021 FULL PROGRAM runs over a period of 8 months in a closed facebook group, where I'm constantly present to work alongside you, solve issues, develop projects, offer advice and extra help every day.
Every month, you get access to a full module of recordings to work on.. They are all audio recordings that you can easily listen to even if you have a ton of editing to do, or driving, or... laundry.  Because I know what life is like. 
We also meet face to face in a monthly zoom call, where we dig deeper into that month's module and discuss everybody's progress, unravel struggles and celebrate victories. The calls are recorded, so if you miss one you can always get it later, and then post your own questions in the group. 
You also get a 1:1 call with me in the first month, so I can get to know you better, understand your unique issues regarding your business, and help you more effectively throughout the program. 

The MODULE PROGRAM gives you access to the same exact recorded modules, but you'll go through the program at your own pace and in your own time. If you need help, you're welcome to message me through messenger at any time.

to recap, with details:

the FULL program

closed facebook group

£ 1900 or ​£ 150/month*
Working together in depth through all the modules of OTB over a period of 8 months.
Every month we tackle a new module, we get to work, and then come back to share results, issues, discoveries, ideas, developments, victories.
Working in a group is by far the best way to get into every aspect of every module, as each member will add unique ideas or challenges that will make the learning experience so much richer. 
It also makes you accountable, gives you precise direction, and allows you to dig deep in every aspect of your business.
It also gives you the chance to ask any question you may have and seek help for any problem.

face to face zoom calls

Every month we'll have a group video call, which will be recorded and accessible to everyone for the duration of the course.
Every session will tackle one module, and every participant will be taking part, bringing their own work and challenges to the discussion, including a hot-seat time to review their previous month's work.
Each session is a full-immersion exercise in that month's topic and will last up to 2 hours (we'll take all the time we need).

your 1:1 call

During the first month, each participant will also get a personal call with me, so that I can get to know them better and help with their specific needs and challenges. ​It will also help me to customise the program more specifically to the group.

extra custom trainings

During the program, there will be additional trainings posted in the fb group. Audio recordings you can download, fb live videos, or whatever works best. 
​Issues, problems and questions will become the basis for custom trainings (see what we're doing there? turning weaknesses into strengths ;) 

the MODULE program

your own time and pace

£ 990 or ​£ 97/month*
Every month you'll have access to all the recorded trainings I prepare for the group, for you to work on in your own time and at your own pace. 
If you're good at working independently, have good discipline and follow the modules, you can easily follow OTB and put it into practice on your own.

you're not alone

You'll have access to the program for 12 months, and throughout this time you'll be able to contact me through messenger if you have any questions or struggle with any of the content. 
Make sure you friend me on facebook so that I get your messages right away.

big discounts on 1:1 calls

If you want to integrate your OTB journey with some personal coaching, you get whooping discounts of 30-50% on calls and VIP sessions throughout the year. 
* all prices are ex-VAT. If you live in the UK it will be added to your invoice at 20%.
​If you're in Europe and have a VAT registration, or you live anywhere else in the world, it won't be added.

Is it for you?

only if you want to change
​and are committed to succeed
​in your business
How many photography workshops are needed to be "good enough"?
None, if you can't earn enough money from them!

Investing in your photography technique is important, but investing in yourself is paramount. This is the only course that will pay for itself, because its aim is to increase your revenue. Which is what matters. at the end of the day.

You know that I work with professional photographers who have been in business for decades, as well as new photographers who are just starting their business. Wherever you're at, the focus of OTB is always on getting you to the next level, and then the next.

If you're committed to make big changes and steer your work in a different direction, OTB 2020 Vision is definitely for you. 

A few hard facts

  • 8 out of 10 companies go out of business within 3 years.
  • Many of those who stay open struggle to earn enough and close within 5 years. 
  • In our industry, photography is never the issue. 95% of investments are devoted to equipment, photography workshops and computers. Very little goes towards learning how to run a business.
  • The quality of photography is NEVER a factor in why a business is forced to close. 
  • Learning how to run a business is not something you can make up as you go. And it's the key reason why everybody is battling on prices.  
  • If you're not where you want to be, you have to learn to do things differently. 
  • OTB 2020 Vision is designed to give you ALL the tools you need to make effective changes. Not just marketing :)

When do we start?
November 2020

Exact date will be announced soon, but likely in the first half of November. 

How much does it cost to join?

The question to ask yourself is actually "How much does it cost NOT to join?".

It's hard to say, because everyone's situation is different, but if we look at past OTB members, we can safely state that everyone who put into practice even part of the trainings (and I'll be right there to kick you into action!) have on average doubled their income (if not in the first year then definitely in the second), found better ways to work smarter, halved their stress levels, and most of all found clarity on their vision for the future and what they wanted to build. 
This is not a short-term game, we're here to build something that will sustain our lives and our families over the next 10-20 years and longer! We have time and space to grow, as long as we're not constantly struggling to avoid closing up shop.

Quite a few OTB photographers were on the verge of quitting, and had completely lost their enthusiasm because of years of struggles. But in a few months, they've rebooted with new energy and opportunities. Small successes, one after the other, to consolidate larger objectives. 

We don't just play for 8 months, we work to build a life for ourselves and there's no limit on how far you can go. How much does it cost NOT to take part in this? You alone have the answer to this, but it's certainly more than it costs to BE there!

Note - The magic wand is NOT included. You're the one that has to do the work, but if you're determined to turn things around, this is where you'll find all the help you need to make it happen. 

Here's a little before & after

  • It's hard to find clients, the ones you find don't want to pay what you ask for, and run when they hear your prices.
  • You'll attract the right clients who appreciate what you do, understand its value, and are happy to pay to have it. 
  • You're tired, frustrated, and sometimes lack motivation to carry on. You work hard but at the end of the month your bank balance doesn't show it. 
  • You'll have a simple, organised and effective work system to constantly reach your financial goals. 
  • Every day is a catch-up game with your to-do list (that never ends!), stealing time away from yourself and your family. 
  • You will have a system to program your work so that you'll have time to LIVE, and not just work. Bye Bye stress!
  • You're not where you want to be, your professionalism isn't valued and you don't seem to stand out. 
  • You will have a strong identity, a confidence that will spark trust in your clients, and a markedly higher position in your market.

There's never been a better time to jump on board

Covid-19 has had a huge impact on our industry, and the effects will be felt not just for months, but years to come. Knowing how to run a solid business has always been important, but now it's crucial as never before. 

Join the Full Program and get a FREE Review of your Brand (only 5 available, £100 value)

To celebrate OTB's new branding, I'm going to offer everyone signing up for the Full Program right now a free review of your brand. It's an invaluable asset to determine what works and what doesn't, understand what your clients' perception is when they come across you, and what you can do to make it better. 
In the first module of OTB 2020 Vision we focus on Branding, and you'll be able to implement all the changes that you need to make with better focus and a much clearer understanding of what relates specifically to YOU. And I'll be right there for you.
NOTE: I will only have 5 available – you know what to do. ​
Click here for all the details of the Brand Review. 

STILL on the fence?

Let a few happy OTB-ers tell you about their experience, and then check out the FAQ below.
Note: OTB workshops and online courses have been running in Italy for over 4 years now, and most of the testimonials are in Italian... I'm not going to bore you with all the translations, but if you want to see more head over to the OTB2020 Vision Italian page (there are so many I've stopped collecting them ;) 
Every new vision requires a revolution.
Meeting Fabrizia and doing OTB has been a true revolution for me. She opened my mind and my eyes to so many aspects of our profession, and big changes are already under way. Changes that are bringing unimaginable results. 
I can definitely say that OTB has been one of the best investments I made in 20 years of my professional life
- Laura Zanoni, award-winning portrait photographer and director of the Family and Baby Photographers Association in Italy. 

FAQ

How hard will it be to keep up with the program? Some of these months will be busy months, I'm afraid I might fall behind. 

The reason we'll tackle one module a month is precisely to allow you to work through each one with enough time to actually get the work done. Of course, there's no magic wand... you do have to put in a few hours, but part of OTB is also about having a better workflow and schedule time more effectively! If you're committed to dedicate just a few hours a week to your business, you will not fall behind. Also, there will be some sessions where you'll be ahead of the game, and might just need to make a few changes or tweaks, and others where you'll have to do more, so each month you will be able to compensate. 

I already attended an OTB workshop, is this for me?

You've already heard some of the lessons, but of course we go much deeper in 2020 Vision because we have months to work together. Not only are the trainings more extensive, but the support and additional trainings in the group will provide all you need to actually do the work more easily and effectively. 

I really really want to do this, but don't have the budget right now... can I pay in smaller instalments?

Absolutely. Never, EVER let money stop you from growing. I can almost guarantee that the moment you take a brave step to invest in yourself, unexpected work and money will come to cover it. However, there are different payment options to spread the cost and make it easier to manage. It can be as little as £ 95 a month!

I want to book my place! How do the payments  work?

When you fill in your registration form, you will find the options to pay in one go or over a number of months. 

FULL
​2021

MODULES
​2021

more questions? I'm on messenger and in the OTB group :-)