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Welcome to your dojo – a space dedicated to mastering the art and business of photography.​ 

Your one-stop shop for growing your photography business with smarter tools, creative inspiration, and mentoring to help you level up.

Start with some
​Freebies

Ready to kick butt in 2025? Let's face it, clients aren't just going to magically appear and throw money at us for our photography skills (although we wish they would). 
But hey – I'm here to help you make some killer changes to your business strategy.

Get instant access to some of my recordings: as well as the mini-videos I made for SWPP Advent Calendars, you'll find some great tips on Turning Pro, upgrading your brand, making money... So dig in and get ready to rock your business this year! 

So you want to be a pro? 

Being a professional photographer is like being a superhero - you've got to have more than just a flashy camera and a cool outfit.
Download the quick-start guide to help you make a plan for your new adventure HERE

And if you're really serious about it, make time for three sessions chock-full of knowledge, a FREE branding guide, and the freedom to watch them at your own leisure (yes, leisure, that mythical concept that seems to disappear once you start a business). Just sit back, relax, grab some popcorn and enjoy. 

Is your photography business more snooze-fest than fiesta?
Want to inject some serious fun into your work?
Buckle up buttercup... and click HERE
We'll take your game to a whole new level

Get your branding game on

If branding were a person, it would be the life and soul of the party. To help you step into it, we've got the ultimate cheat sheet with all the essentials to jumpstart your branding game (including a snazzy workbook :)
And the best part? It's available in both English and Italian, so you can rock that branding like a boss no matter what language you speak. Download that bad boy and get ready to become the Don Draper* of your photography business!
​(*minus the womanising and smoking and drinking...) 
​
Just click on your language to access cheatsheet and workbook. 

Ah, the elusive dream of growing your business - sometimes it's like trying to catch the greased piglet at a country fair...

Just click HERE to join my mentoring hub
​and let's make those business dreams a reality.

Bonus points if you bring the piglet :) 

Give yourself a good polish

A good website is the start of any good business, and you need something that will grow with you... but won't cost you like sending your child to university!

For a Fab deal (see what I did there) on websites made by people who know what photographers specifically need, use my magic link and explore the possibilities. 
You can thank me later! And if you need any help or advice, get in touch. 

REALLY really want to point out...

​All the companies I recommend are people I actually work with on a daily basis, for MY business. 
​And not only do they do a stellar job because they're absolute wizards at what they do, but they are also friggin' wonderful people to work with. And since I believe that you should only work with people that spread some light in this world, I'll be really happy if they become your friends too. 

Give yourself a ton of time

Time is money, and editing is the first thing to optimise. Thanks to AI, you can free up time to shoot, look after clients, or binge Netflix (we all have those days). AfterShoot is like having a super-efficient assistant who actually gets your style. It speeds through culling and editing, giving you back hours of your life. Smarter workflows, less stress – sound good?

Get a free trial and a nifty 15% off... Thank me later!

Give Your Photos the Love They Deserve

Retouching doesn’t have to be a soul-sucking slog (or a caffeine-fuelled all-nighter). Evoto is here to save your sanity with AI-powered tools that do the heavy lifting for you. Need to smooth skin? Done. Adjust body shape? Easy. Relight an image? No problem. Oh, and it even removes glare from glasses – because who has time for that?
Think of it as your creative sidekick, turning “ugh, retouching” into “wow, that was easy.”

Grab 50 free credits and give it a whirl – your future self will send you a thank-you card.

Now go and kick some ass with your photography!

if you need more help, you know where to find me