LET'S

BE

HONEST

You didn’t become a photographer to chase invoices, spend your life on Instagram, or juggle client drama.

You’re here because you love making magic with a camera. You see the world differently. You see colour, contrast, and chaos and think yep, that’s the shot.

And somewhere deep down, you know your work deserves to be seen, valued, and paid properly. Like, actual-money-you-can-spend-on-things properly.

THE PROBLEM?

No one gave you the rulebook on how to run a creative business that doesn’t run you into the ground. 

That’s where I come in.
I help photographers build businesses that feel
​as good as their art looks.
Less hustle. More clarity. Zero faff.

And income that doesn’t rely on back-to-back
​mini sessions and editing exhaustion.

Photo © Gabrielle Motola

WHAT

WE

FALL

IN

LOVE

WITH

(besides good lighting
​and pasta al dente)

Things that are FUN

Let’s face it, most business trainings are about as exciting as watching paint dry.
But we’re photographers, ffs.
​We’re creative.
​We see magic in the mundane.
Running a business is work, yes, but it should also light you up, not shut you down.

Things that are CLEAR and SIMPLE

In Italy, we say “Parla come mangi”--speak like you eat.
Keep it simple. Keep it tasty.
I teach in a way that’s straightforward, grounded, and immediately useful. 

Things that actually WORK

I’ve spent nearly a decade working with hundreds of photographers.
I know what works, what doesn’t, and what’s just marketing fluff with a trendy font.
You don’t need to reinvent the wheel, you just need a better map.

Love your business as much as your photography.
​That’s the goal. That’s the shift.

I can already hear you thinking...

Not another 'photography coach'

I’m not here to give you a cookie-cutter sales funnel or tell you to “niche down” like it’s gospel.
​
I’m here to help you actually see differently—because that’s where real transformation starts.
Business isn't just strategy. It's perspective. Clarity. Energy. Craft.
And sometimes, a sharp word and a kick up the kazoo (gently. but firmly.)

What we can do together

(besides becoming slightly obsessed
​with your potential)

Whether you’re trying to:
– Raise your prices but feel weird about it
– Attract higher-end clients without feeling like a fraud
– Stop flinging content into the void and hoping someone books
– Finally make your work look, feel, and sell like the real deal
…we’ll tackle it together.
​
With coaching that makes sense, strategies that actually work, and a plan that will feel like “hell yes”.

Because you sure as hell don’t need more tips.
You need a shift.

When you change how you see your work, your clients, and your value –  everything changes.
You work less, earn more, and get your time (and self-worth) back.
And maybe even your weekends. Imagine.

It's not the quality of your photography, it's your business that needs help.

Who am I, and how did I end up in your inbox/brain/browser?

Where it started

​I had my first portrait published at age 12.
No big deal, just ended up on the back of a book by a famous art critic. Casual, like. (Because that’s what you are, at that age.)
Years later, I found myself producing and art-directing shoots for fashion magazines, working with some of the best photographers on the planet.

That’s where I learned everything about photography: light, story, composition, presence… and how to wrangle models, crew, and chaos to make sure great photos always made it back to the office, no matter what.

It was every bit as glamorous as it sounds.
Until I had children and realised that six months a year on the road didn’t quite align with my mummy instincts (or, frankly, my sanity).


The turning point

At some point, I had to decide what I wanted to be when I grew up.
That’s when I dared to step behind the camera (that’s a whole story for another day).

It was exciting. It was terrifying.
I had the knowledge, but claiming the creative space as mine? That took guts.
And a bit of unravelling. And some wine.

But that’s where I found what I was really meant to do:
portraits, people... Life.

And man, do I love Life with a big capital L.

Photo © Salvatore Dimino

I’m Fabrizia Costa, and no—I don’t live on a vineyard in Tuscany (tragic, I know).
I am, however, a photographer, business coach, branding nerd, and slightly obsessive tea-drinker with a soft spot for stories and a strong allergy to mediocrity.

AND

HERE

WE

ARE

Fast-forward ten years, and I’ve built a brand, spoken on stages across Europe, mentored hundreds of photographers to help them go from “please hire me” to “you’re lucky to get me.”

More than anything, I help people see.
Not just their business or their brand, but themselves.

Because building a business isn’t just strategy.
It’s a journey of self-discovery disguised as marketing plans and pricing structures.

It’s about owning your voice, trusting your instincts, and growing into the version of you that doesn’t shrink, second-guess, or settle for small.

It’s not always easy. But it’s always worth it.
And once you see yourself clearly—you start doing things differently.

Braver. Sharper. Freer.

You don’t just build a business.
You become someone who owns it.
And once you see it, you can’t unsee it.
​
And once you can’t unsee it… well, that’s when things get interesting. 

Proof that things don’t have to be perfect to be bloody brilliant. 💥

​WHAT
​NEXT

Look at you, reaching the end like a legend.
Now you’ve got options:
💥 Scroll down for emails worth opening
💥 Send a message at the same time, or poke me on social media, if you want to talk.
Choose your own adventure, basically.

---

SOME SERIOUS
LOVE GOSSIP