What makes you different from other photographers?
Your brand, your identity... but what exactly is it?
(hint: it's not your logo)

Is your branding a clear concept in your mind?
Do you know how to define it, make it consistent, and reinforce it over time?
And does your brand define not only who you are now, but where you’re meant to be and where you want to be in a few years’ time?

“When the difference between two functionally similar products or services is minimal, there’s a need to create an emotional differentiation.” - David Airey

Good branding makes that difference: it creates an emotional connection. 

Now, more than ever, your business needs to stand out.
Gone are the days where all you needed to look professional was an online presence with a decent website. Or any website, actually.
That was the goal of every freelance professional and small business up until a few years ago: it was expensive to hire a web designer, so it immediately said to your clients “Look! I just spent three grand on this, I’m a solid business, you can trust me”.

Enter drag-and-drop templates, and now everyone can make a website in a day… in their mom’s basements. Just having a website doesn’t communicate that your business is solid, it doesn’t create that trust anymore.

Good branding is good business

Your brand is the first thing your clients see about you, the first impression, and you know how important that is. Most buying decisions are emotional decisions, and the first perception of you is what will lead a client to like you, call you, and book you. Or not. 

It’s not just about the way you look, it’s the way you and your clients think about your business. Clarity of vision, strategy and direction are the key elements for the foundation of your brand identity: who are you today, and who do you want to be?

Good branding is good business, and while a professional identity design may not be in your budget right now, there are some changes you can make yourself when you know exactly where you stand and what doesn’t work for your brand at the moment. 

A Brand Review is a simple but detailed written assessment of your website and social media presence, to show you exactly how you come across to your clients. It includes suggestions on how to correct errors and improve your image and communication (because there is such a thing as a verbal brand too, and it’s just as important as your visuals). 
It helps you see and understand what a complete stranger would see – and feel – when they come across your website and social media pages. It’s an invaluable tool of awareness, and the starting point of all our branding design projects. Knowing your strengths and weaknesses is a must, before you make any changes and tweaks to your brand, or you could make things worse. Your brand is for your clients, they’re the ones that have to “get it”. 

You can send a request your Brand Review here: we’ll email you a few questions, a time frame and a payment link. And if you have any questions we can quickly get on the phone of course. ​

Note -
In case you’re wondering what makes me such an expert on branding, and why you should trust my opinion.
I’ve been teaching branding and identity strategy for years, and last year opened a branding agency with an exceptionally talented designer, who’s also been working in this industry for over 25 years. We know our stuff. 
If you want to see what we do for our clients, head over to yourplaybook.co.uk and download our presentations – should you love it and later decide to get rebranded by us, the cost of your Brand Review will be deducted from your quote. ​​