So you want to be a photographer?
Make sure you start with your eyes open
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You have a passion.
You love it so much you get good at it. Your family loves your photos, your friends oooh and aaaahh over them, and your Instagram is rocking. One day, the craziest thought threads its way into your brain: "...I could do this all day long!" "...I could make money with this!" It's a great idea... but where do you start? |
here.
you start here.
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When you put the weight of your livelihood upon your passion, it's very easy to KILL it.
That's the saddest part of it, and I have seen it happen all too often, which is why I put together this course: to help you start off right, make the right decisions for YOU (not necessarily what everyone else is doing!), and get into your new adventure with your eyes open and a few solid tools for the job. You will not be taking photos, you will be running a business. And we know that if you had an entrepreneurial mind you would not be getting into photography: it's the artist in you that wants this more than anything, and it's the artist in you that right now doesn't give two hoots about the business side of it. "Teach me more photography!" it screams. "Buy me more gear!... and since you're at it, some software too!" "UH... and a bag!" Your inner artist is your biggest fan, your greatest strength and your most powerful asset, but she's a right dummy when it comes to finding clients and actually getting paid. |
Run a business like a business
and it will pay you like a business...
run it like a hobby
and it will Cost you like a hobby.
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I broke down this process into 12 simple areas for you to consider, start thinking about and do a bit of work on.
Enough to allow you to decide if this is for you, if you're going to enjoy running a photography business, or if you'd be a lot happier keeping it as a hobby. Either way, there's quite a few things in there that you'll find very useful even if you don't head off into business right away. Over the course of 12 weeks, you'll get access to a series of audio recordings to guide you step-by-step into setting down the foundations of your photography business. Why audio recordings? Because you can listen to them and take notes, or work in the garden, or work on your photo editing, or simply walk about at the same time. We spend enough time sitting down to watch videos, this is a much better way, especially since you will often want to listen to them more than once. |
We will specifically talk about:
(not necessarily in this order)
(not necessarily in this order)
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Legal
what's essential |
Registering a company - why?
Getting an accountant who understands stuff Insurance - what’s important and why |
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Types of Photography
how to chose among so many |
Being a Jack of all trades
Private or Business - or both? Workshops - how to pick the right ones Newborn - what you really need to know |
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Gear
what you really need |
The right gear for the job
Equipment - doesn’t have to cost a fortune Studio or no studio - pros and cons |
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Style
how to find it |
Building a portfolio
Postproduction options RAW vs JPG Lightroom or Photoshop... and why? |
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Planning
where everything starts |
Consider your costs
Work smarter Workflows Money! |
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Systems
what they do |
Clients management - GDPR and more
Studio management - never dropping the ball Bookkeeping systems - this is vital Workflows - making your life simpler |
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Branding
look professional now |
What it is
How to build it Logo - Website - Email Marketing materials |
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Pricing
how to find the sweet spot |
Value - be aware
Service - high level Products - highest quality is vital Files - yes or no? |
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Marketing basics
finding your first clients |
Model calls - how to turn them into clients
Printed materials - simple but professional Freebies - easy to make Partnerships - finding the right ones Campaigns - what works and what doesn’t |
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Communication
finding your voice |
Newsletters - why they really work
Social Media - which are the best Blogs - yes or no? |
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Fear
you know it happens |
Personal blocks - what really stops you
Fear of failure and fear of success How to use it in your favour |
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Mindset
where most of the work is done |
What changes are necessary
The power of writing Being before doing Believe you can |
Bonus Q & A sessions
for a limited time only!
for a limited time only!
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If you're in first 100 subscribers, you'll be able to submit any questions you may have and I will regularly add Q&A recordings to answer them in a dedicated section of the course.
That way, you'll always have full support if you find yourself in a tricky spot or if you're confused about anything. These extra trainings will have all the questions written out so it will be easy to see which ones are the most interesting for you (but we suggest you listen to them all). |
sign up for a FREE training here
if you're ready to find out more
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no strings attached :)
proud to be supported by |
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