Fabrizia Costa award-winning editorial brand photography
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So you want to be a photographer?

Make sure you start with your eyes open

You have a passion.
You love it so much you get good at it.
​Your family loves your photos, your friends oooh and aaaahh over them, and your Instagram is rocking. 
One day, the craziest thought threads its way into your brain:
"...I could do this all day long!"
"...I could make money with this!"
​
It's a great idea... but where do you start?

here. 
​you start here.

 When you put the weight of your livelihood upon your passion, it's very easy to KILL it.
That's the saddest part of it, and I have seen it happen all too often, which is why I put together this course: to help you start off right, make the right decisions for YOU (not necessarily what everyone else is doing!), and get into your new adventure with your eyes open and a few solid tools for the job. 

You will not be taking photos, you will be running a business. And we know that if you had an entrepreneurial mind you would not be getting into photography: it's the artist in you that wants this more than anything, and it's the artist in you that right now doesn't give two hoots about the business side of it. 

"Teach me more photography!" it screams.
​"Buy me more gear!... and since you're at it, some software too!"
​"UH... and a bag!" 

Your inner artist is your biggest fan, your greatest strength and your most powerful asset, but she's a right dummy when it comes to finding clients and actually getting paid. 

Run a business like a business
and it will pay you like a business...
run it like a hobby
and it will Cost you like a hobby. 

I broke down this process into 12 simple areas for you to consider, start thinking about and do a bit of work on. 
Enough to allow you to decide if this is for you, if you're going to enjoy running a photography business, or if you'd be a lot happier keeping it as a hobby.
Either way, there's quite a few things in there that you'll find very useful even if you don't head off into business right away.

Over the course of 12 weeks, you'll get access to a series of audio recordings to guide you step-by-step into setting down the foundations of your photography business.
Why audio recordings? Because you can listen to them and take notes, or work in the garden, or work on your photo editing, or simply walk about at the same time. We spend enough time sitting down to watch videos, this is a much better way, especially since you will often want to listen to them more than once. 
We will specifically talk about:
​
(not necessarily in this order)
Legal
what's essential
Registering a company - why?
Getting an accountant who understands stuff
​Insurance - what’s important and why
Types of Photography
how to chose among so many
Being a Jack of all trades
Private or Business - or both?
Workshops - how to pick the right ones
​Newborn - what you really need to know
Gear
what you really need
The right gear for the job
​Equipment - doesn’t have to cost a fortune
Studio or no studio - pros and cons

Style
how to find it
Building a portfolio
​Postproduction options
RAW vs JPG
Lightroom or Photoshop... and why?

Planning
where everything starts
Consider your costs
Work smarter 
Workflows
Money!
Systems
​
what they do
Clients management - GDPR and more
​Studio management - never dropping the ball
Bookkeeping systems - this is vital
Workflows - making your life simpler

Branding
​
look professional now
What it is
​How to build it
Logo -  Website - Email
Marketing materials

Pricing
​
how to find the sweet spot 
Value - be aware
​Service - high level
Products - highest quality is vital
Files - yes or no?

Marketing basics
finding your first clients
Model calls - how to turn them into clients
​Printed materials - simple but professional
Freebies - easy to make
Partnerships - finding the right ones
Campaigns - what works and what doesn’t

Communication
finding your voice
Newsletters - why they really work
​Social Media - which are the best
Blogs - yes or no? 

Fear
you know it happens
Personal blocks - what really stops you
​Fear of failure and fear of success
How to use it in your favour

Mindset
where most of the work is done
What changes are necessary
​The power of writing
Being before doing
Believe you can

Bonus Q & A sessions
​for a limited time only!
If you're in first 100 subscribers, you'll be able to submit any questions you may have and I will ​regularly add Q&A recordings to answer them in a dedicated section of the course. ​
​That way, you'll always have full support if you find yourself in a tricky spot or if you're confused about anything.
​These extra trainings will have all the questions written out so it will be easy to see which ones are the most interesting for you (but we suggest you listen to them all). 
sign up for a FREE training here

if you're ready to find out more 

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no strings attached :) 
 
You can also contact Fabrizia on facebook
at any time or email her at info@fabriziacosta.com

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THE ULTIMATE editorial PHOTOGRAPHY EXPERIENCE​


phone

WHere I am

+44 7539 486799
wherever you want me to be

Email

fab@fabriziacosta.com

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