The other day on a fb post about turnaround moments (which you can find here http://www.fabriziacosta.com/blog/the-turnaround-point) someone commented that talent is necessary to get anywhere in photography. This is the view held by many photographers, and to some extent it's true but I believe that talent is overrated. Yes, you do need something special to be exceptional, there’s no doubt about that, but you don’t need that to be a success in this world.
We all have some talent, every single one of us, and the issue here is that many have not yet found out what their talent is and how to use it. In reality, hidden talent will emerge when we get down to work, take action, commit, learn, train, and put hours into it.
They say that if you do something for 10,000 hours you become an expert. And that’s probably true, in terms of learning a skill and gaining specific knowledge about something, but that’s only about 50% of what we need to succeed in our business. The other 50% is what goes on in your head, what you believe you can and cannot do, and being open to receive. We’re so bad at receiving, we self-sabotage a lot. Negative talk in our heads will undermine all the work we do, but if we do the work and keep those voices down, there’s really no limit to what we can achieve.
We all know wonderful talented people who are struggling to make ends meet, or who can’t make a living out of their art and have to work a 9-5 job to survive. So is talent the defining factor? It’s quite clearly not the case!
Success is not just for the talented, it’s for everyone who’s willing to step further and put themselves out there and dare to be great. Your talent will emerge, grow and shine as you do the work, but your ability to generate wealth, or whatever your idea of success may be, lies much deeper than what you’re good at doing.
Whether you feel you’re talented or not, be aware it’s not the deciding factor in a successful business and life. Some even use that as an excuse to hold back! For years I didn’t even try to do things that I wanted to do because I kept saying I’m not good at them. And while I may still not be very good at them now (you don’t want to hear me sing), if I invested time and I trained with a teacher I would definitely become better… and eventually maybe even good! (watch this space for updates on my musical career ;)
Are you where you want to be in your business? Whatever you need to improve, you don’t need to reinvent the wheel. I’m going to announce something in the next few days that will help you take your work in a whole different direction… I’ll be working with a closed group of 10 photographers motivated and committed to change their game and get their lives where they want them to be.
It’s Outside the Box Mastermind, just 10 photographers working together for 9 months, going through all the OTB modules in-depth and together, supported by me throughout the program.
Interested? Let me know and I’ll PM you the details before it goes public.
And if you're a professional photographer not in the OTB group yet, join here:
Bath, Somerset, UK
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Family, Baby, Wedding,
Fabrizia Costa Photography
tel +44 (0)7539 486799
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