I’m going to tell you a story today :)
A little over three years ago I set up my photography business in Austria: new country, new language I didn’t speak very well (still don’t), very different culture. After Milan and the fashion world, I was determined to do something completely different and photograph people instead.
I was a foreigner, didn’t have a studio (didn’t want one!), and Innsbruck was full of photographers offering CDs at 50€ a session. I was determined to be different, to offer high quality photography, to set the standard higher… but after some major personal disasters, 6 months later I found myself with a fledgling business, a broken family, and big financial commitments I couldn’t keep.
It was my darkest hour, of course, but also the start of the most exciting time in my life. I had to get down and study marketing and branding, figure out how to make a pricelist that worked, identify special products that set me apart from the competition. I had to work on providing the best service I possibly could, on creating custom shoots for each client, and a way to spread the message on the value of photography, because it’s not such a big thing in this part of the world.
Most of all, I had to dig deep and make changes within myself. Understand the value of what I do. Understand that money is not the be-all and end-all of everything, that a family book can be priceless, that photos are treasures, that my work can have a very deep impact and sometimes even change lives. It has happened, more than once.
I started to pour myself into my work and into my business, and my clients came to me. I started doing the photography I loved to do: documentary sessions, beauty sessions, relationship portraits, and producing beautiful books, fine art prints, images brought into the real world as something you can touch, feel, delight in.
Then I started sharing what I learnt with other photographers, and saw them changing, growing, prospering. This is not rocket science, it takes work and dedication and a willingness to take risks (we’re entrepreneurs!) and trailblaze your own path instead of dancing to everyone else’s music. But it works, it works for anyone who’s willing to take a step further, invest in themselves, get down to the serious business of running a business and making a success of it.
My deepest joy is to see this industry grow and photographers creating amazing work because their business is thriving. So at the end of 2016 I took a giant leap and Outside the Box became a reality. Everything I learnt, everything I discovered, every system I created, every struggle, failure and success are the building blocks of one of the most comprehensive business trainings for professional photographers. No matter whether you’re just starting out or have been in business for 40 years, this is about changing perspectives and developing new ways to move forward.
I had to change the way I saw everything, and as a result everything became new. New clients, new opportunities, new projects, even new eyes, because I could see ways I had never considered before. And all through this, my energy and my creativity have soared. I believe this is the life we are meant to live, to do what you love to do and kick ass every day. Go after those dreams and believe them into reality.
I was supposed to post the standard meme about the Vienna workshop here, but now this is the only possible image I could use. Yes, come to Vienna. You will not come home the same.
Find all the details and reviews here:https://www.facebook.com/events/455669044790626/?active_tab=discussion
And all the info and registration HERE
I'm posting mostly on facebook these days, but decided to resurrect the blog so that stories would be in the same place. Let's see if I get better at it :-)